Hallers hand cream small sample bottle

Amazing product photography for your website

Product photography plays a vital role in the world of e-commerce, where visual appeal is crucial for online sales. I’ve photographed everything from tea bags, tote bags and t-shirts. I also photograph other things not beginning with the letter “t”.

Among the various techniques I use flat-lay is probably the most tricky. Although it looks easy it’s surprisingly difficult to presents the product against a clean, minimalist background without creases or distortions. 

Nerve Matrix bottle

It’s all about the light

As usual with photography, lighting is a critical factor. Properly illuminating the product without causing harsh shadows or reflections requires skill and appropriate equipment. Balancing light sources, such as natural and artificial lighting, is essential to capture the true colors and textures of the product accurately. If you buy a sweatshirt online and it arrives a different shade of green, you’ll probably return it, so colour matching is critical.

Hallers hand cream bottle
Hallers bottles
Hallers hand cream sample bottle

Composition and styling

Next, composition and styling. Arranging the product in an appealing manner, considering factors like symmetry, balance, and negative space, requires an artistic eye. Attention to detail, such as aligning labels and straightening edges, adds to the overall professionalism of the image.


Additionally, achieving consistent results across various product types and sizes poses a challenge. Each item may require different angles, settings, or props to showcase its unique features effectively. Adapting to these variations while maintaining a coherent visual style is essential to create a cohesive brand image.

Luna Nerve Balm cream

Building trust

In the competitive online marketplace, high-quality product photography helps build trust and credibility with customers who cannot physically examine the item. It enhances the perceived value and quality of the product, increasing the likelihood of a successful sale.

I have a competitive rates for all kinds of products to talk about your next project.

Flat lay product photography
Flat lay product photography
Flat lay product photography
Flat lay product photography
Flat lay product photography
Flat lay product photography
Product photography
Product photography
Product photography with model
London based photographer Gary Williams

let's make some memories together

If you're looking for more than just posed photographs, if you want your business to be documented authentically – then you've found your photographer. Get in touch and let's make it happen.